Branding
Lumen Brand Identity
A warm, modern brand identity for a wellness startup — from logo and palette to a complete social and web system.
The Challenge
Lumen had a great product but no cohesive identity. Their visuals were inconsistent across channels, making it hard to build trust and stand out in a crowded wellness market.
Our Solution
We created a full brand identity — logo, typography, color system, and tone of voice — then extended it into social templates and a refreshed website. The result is a calm, premium look that feels instantly recognizable everywhere Lumen shows up.
The Results
+3.4x
Social engagement
+57%
Brand recall
100%
Consistent assets
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